WEB SITE CONTENT

On Course – The Web site for the developer of a golf hypnosis audio CD was completely rewritten using golfers’ terminology. Copy was added to demystify hypnosis, demonstrate its benefits, and motivate the site’s many visitors to become buyers. A special retail affiliate section was added to allow pro shops to order in bulk and achieve significant savings. *

*work completed as a subcontractor to
Parker & James Communications, Dedham, MA

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