A Winning Situation – This brochure for a new golf hypnosis CD had to overcome
the skepticism of pro shop managers and retail buyers. Copy cites market research that shows how improving the mental
game can boost sales by increasing the number of rounds played per year. *
House Calls – Direct mail doesn’t have to be expensive if the medium and the
message have their finger on the pulse of the audience.
Twice the Impact – This whimsical postcard sent to an art store’s customer list
gives two very different views of one of the items on sale for the holidays.
*work completed as a subcontractor to
Parker & James Communications, Dedham, MA
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